The Technology Innovation and Emissions Reduction (TIER) system is Alberta’s carbon pricing mechanism designed to regulate large industrial emitters.  Introduced in January 2020, TIER replaced the previous Carbon Competitiveness Incentive Regulation (CCIR) and expanded on the Specified Gas Emitters Regulation (SGER). TIER's primary goal is to manage and reduce carbon emissions from the province's most significant industrial sectors by setting regulatory standards and compliance requirements.

Bill C-59, the Fall Economic Statement Implementation Act (“Bill C-59”) enacted into law on June 20, 2024, introduces various amendments to the Competition Act, and in particular, amendments that purport to address “greenwashing” in Canada – the practice of making misleading claims about the environmental benefits of a product or business practice. While these changes purport to enhance consumer protection and promote transparency, they also appear to be part of a broader Federal regulatory trend that directly impacts the energy sector, particularly the oil and gas industry. This article examines these amendments, their implications for businesses and advocacy groups, especially within the energy sector, and their potential impacts on the regulatory and business landscape.